Summer Fashion Trend Re-Cap

How has your wardrobe stacked up this summer? Do you have any favorite trends for 2015 that you hope will return next year? If you took a moment to notice, you may recognize two fairly polar opposite trends occurring. Whether you welcomed them or just adopted a few subtle influences into your traditional summer outfits, we break down the full spectrum of this year’s hottest trends and catalog our favorites:

Brazilian Bikinis

brazilian bikini

Teeny bikini trends continue.

The barely-there-Brazilian-bikini styles are ever present. As these itsy-bitsy bikini cuts become more popular year after year, courageous women who are neither model-skinny nor 21 embrace the style. (For those with less courage, try adding a beach sarong to tie around your waist – or a see-through netted cover-up dress.) Prepping for this swimsuit generally requires a spa visit for a service of the same name—or delicate work on your own—to keep unwanted hair discreet.

Baring a little more skin than usual might prompt some sunless tanning in advance. To feel more comfortable in the bathing suit you select, choose a color or pattern that complements your skin tone. Feel like you want to jump right into the style before testing the waters? Go for tribal designs. These are hugely popular, and it just so happens my new fashion line, Asher Marie features these colorful prints in a variety of beach-worthy tunics and travel dresses.

tribal fashion trend

One of our Asher Marie dresses (Full Spectrum Rachel Dress) with a tribal print on the runway at L.A. Swim Week, July 2015.  Click to purchase from Asher Marie Collection Now!


On the opposite end of the sexy-relaxed spectrum is the fairly new hybrid trend ‘athleisure.’ For those who have business-casual or casual dress codes at the office, athleisure might be a good fit. Athleisure styles offer a professional appearance and at the same time they could potentially be worn to the gym. I know for many working moms I’ve spoken to, they are thrilled with the growing trend of athleisure pieces that allow them to be comfortable, versatile and still look “put together.” Athletic apparel is appealing on a national level as more people gravitate toward healthier lifestyles and incorporate workouts into their day-to-day routine.


Athleisure items are catching on.

Ann Taylor LOFT exemplifies this trend through their Lou & Gray collection. According to their site, their latest styles pair casual and luxurious fabrics: “Luxe linen and pure silk hang out with slouchy joggers and cotton jackets.” Most of the styles translate easily from a casual business meeting, an after school picnic, to an evening jog.

If you are looking for more vibrant prints and patterns, Asher Marie is also launching it’s own athleisure pieces for Spring/Summer 2016. With spandex blend shorts and capris, our pieces will easily transition from the beach, to the gym, to a girls’ lunch date.

athleisure shorts

We debuted a forthcoming athleisure piece for Asher Marie on the runway at L.A. Swim Week, July 2015.  Coming SS16 in a few outrageously hot prints!!!

Of course, with the right accessories you can formalize almost anything! Overalls are tricky though, but those are not trending right now…and I am grateful for that!

3 Surprises When Starting Your Own Fashion Line: My First Experience

fashion design

Here is what I’m learning as I launch my first fashion line!

How does one start their own clothing line? The first step is deciding to do it…and to be 100% committed to your vision. At least, that is how my current experience started. With my background in interior design and my personal love for fashion, merging my interests felt natural. The desire manifested itself for over a decade with a drawer filled with sketches, fabric samples, magazine clippings and proposed silhouettes.  In fact, I still have a handful of cocktail napkins where I scribbled concepts and ideas from the year 2001.  The timing may have been off in the past.  However, with a bit of grit and determination the stars strategically aligned this year.

I am beyond thrilled to officially announce my new clothing line, the Asher Marie Collection. Coming Spring 2015, the resort and lifestyle collection will deliver globally-inspired pieces at an affordable price point, graciously complementing today’s most dynamic women!

Asher Marie fashion

So how did the name come about? ‘Asher’ is my son’s name, meaning happy and blessed; and ‘Marie’ is a long-time family name with deep personal reference of grace and strength. Asher Marie fused together offers a piece of me and my family and a vision for my customers of strength, beauty and grace. I hope my pieces will inspire and deliver a bit of joy through color, pattern and silhouette and encourage women to be independently beautiful!

As I navigate designing, sourcing, and supplying my new clothing line, a few figurative ‘trips on the runway’ occurred. Below I include a few of my experiences that may help you:

Be conservative. Originally I was looking forward to introducing the Asher Marie Collection with fifteen or twenty inaugural pieces. However, after consulting with fashion industry veterans (including authors of NY Times best sellers and couture experienced designers) I realized my inaugural collection should be limited to less than a dozen pieces.

Not just fashion design. Creatively conceiving a few designs is not your only job when you launch a clothing line. It is up to you to source materials, check with textile suppliers, price fabric by the yard, find a sample maker, research stores and distribution expenses, and the list goes on. If having your own fashion line is your dream—be ready to be hands-on for business operations. You absolutely need to be all in and adopt a strong work ethic before you start any creative concepts.

Fabric! Speaking of business operations and fabric sourcing, all decisions were complete and materials scheduled to order over the summer. Then I received a call that the one of the fabrics we selected was only obtainable in bulk supply and not available for our limited initial collection.  Strike one.  Within days, I also learned that three additional fabrics had completely sold out.  Strike two and back to the drawing board.  Overall, this delayed production of our samples. I had to be resourceful and flexible in selecting quality replacement fabrics that wouldn’t compromise my overall vision. Fortunately, we found stunningly beautiful substitute materials – but accepting these changes early and moving forward without too much emotion has made the line even better.


Many fabric choices are available today!

Please stay tuned for a behind-the-scenes breakdown of more details as we navigate our way! Plus, a sneak peek of the debut collection, fun fabrics and the launch of the Asher Marie Collection website in just a few short weeks.

Clocks Are Set to Fall Back…Here is Our Fall Look-Back: Top Posts on Style, Food & Travel

daylight savings time change

Daylight savings officially ends this Sunday, November 2nd. In the spirit of setting our clocks back one hour, we thought it would be seasonally appropriate to take a quick look back at some of our highlights this year. Her Heel Flops is still considered an infant at just under a year, but we have a lot to show for it! Here are some of our most popular posts and a sampling of our accomplishments in the last 9 months.

popular blog posts in fall

In just our first month of going live we were invited to guest post for REXConnects, Rex Healthcare’s blog on health, well-being and family. Our Springtime Outdoor Activities post was well received on social media and throughout the community. Our RexConnects contribution was followed by a guest post on Carolina Parent. Carolina Parent is not only a fantastic magazine for families in North Carolina, but a rich website full of family-friendly events and activities. Our post on How to Make Beach Trips With Toddlers Easy with Carolina Parent received great endorsements from coastal-bound families throughout the country, thank you! Our next contribution, Tips for Toddlers on Airplanes was featured on the Family Focus Blog. Family Focus is one of the top blogs for mothers in the country and has been featured by several large news programs. What an opportunity for Her Heel Flops!

So, what else has been popular on Her Heel Flops? Here, we have compiled the top posts on Style, Sips & Eats, and Travel. Enjoy:

urban cowgirl fashion

Urban cowgirl trends.

Top 5 Posts on Style

  1. Bohemian Fashion Tips
  2. New York Fashion Week
  3. Stay at Home (Not Sloppy) Mom
  4. Summer Dress Trends
  5. Spring Makeup Trends
peanut butter pie

From dinner parties to breakfast recipes – here are the top food posts.

Top 5 Posts on Sips & Eats

  1. Dinner Party Ideas: Oscar Night
  2. Al Fresco Entertaining
  3. 5 St. Patrick’s Day Recipes
  4. Vitamins & Vodka
  5. Recipes Using Greek Yogurt
spring break beaches

Beach time and other travels featured in our top travel posts.

Top 5 Posts on Travel

  1. Spring Break Destinations
  2. Staycations for Spring Break
  3. Packing Tips for Traveling
  4. Different Ways to Book Travel
  5. Unplanned Sundays

What was your favorite post so far this year?

Fall 2014 Fashion Trends

There is the ever-present question women everywhere ask themselves once the calendar passes Labor Day:

“Can I still wear white?”

The answer: Of course you can!

If you always thought of the fashion faux pas as being slightly ridiculous, you are not alone. No matter where you live, you probably still experience summer-like weather well into “Fall.” White not only looks just as great after Labor Day (when it was unquestionably acceptable), it is also one of the best colors you can wear to keep yourself cool when the heat peaks. Here in Raleigh it stays hot well past Labor Day! Even with our momentary lapses in 80 degree weather, hot with a dose of humidity often lingers while the leaves change.

The no-white-after-Labor-Day-rule is simply old-fashioned. In fact, the most important aspect of your wardrobe is not the color, it’s actually the fabric. Linen should be the first to head into storage when the weather begins to cool.

Surprisingly, the expected color choices for the upcoming Fall 2014 fashion season include white, off-white, black, grey, and nude tones. All are expected to be especially popular, especially when paired with jewel tones — such as reds, blues, and purples. Chunky necklaces, scarves and other accessories in these colors will make your neutral toned outfits really pop.

fall fashion trend

Whites paired with red are not only trendy this season, but festive.

What might shock fashionistas the most, is the fabric of choice for this year’s fall fashion season. The knitted sweaters your grandmother provided are making a serious comeback.

It’s a fairly easy look. Stylish tops comprise of those knitted sweaters your older relatives have been pushing for years. As it turns out, they were actually ahead of the fashion curve. This season will see a significant increase in knitted sweaters, especially those that are over-sized and fitted at the shoulders. For bottoms, this fall’s go-tos are as simple as a pair of slightly worn jeans in ashy-grey tones or medium shades of blue. Tighter fitting or legging style will give your body shape with the slightly oversized tops.

To complete your look for this fall, try some ankle-height Chelsea boots or vibrant colored ‘booties’. You can also dress up your socks this season as an accessory to your wardrobe. Think knitted boot-height socks in the previously mentioned jewel tones.

fall fashion boots

Fall fashion boots combined with neutral tones and knits = in style!

The old is new again this season. Take advantage of it and show off your vintage style before it becomes too modern again!

You may have been wondering where we’ve been. With the month-long gap between now and our last post we have been busy! Travels to Florida, California, and inaugural fashion line news to share very soon. More to come about all of this shortly!

Summer Dress Trends

maxi dress

My stylish sisters Rachel & Marissa.

This is the first time I am revealing that I am working on a clothing line! Soon I will share details in an official announcement. In the Spring/Summer of 2015 I will launch an exciting new line inspired by global elements, my love for travel, and nature’s beauty.

For now, we are in the middle of summer and we are in the thick of the season’s fashion trends. The classic colors of yellows and pinks, as well as spaghetti straps and backless styles are just as hot as ever (which fits the bohemian style), but this year, there are a few looks that will bring out your inner fashionista’s creative side:

Small floral prints are expected to be quite popular, especially on unexpected colors for the season, such as navy and dark purples. The look is very flattering for paler skin tones. Model Karlie Kloss recently donned the look with a backless maxi dress, while out shopping in NYC. To really make the outfit pop, contrast the darker hew of the dress with a bright yellow heel or bold red lip.

The opposite is usually best for a darker skin tone. Your dress should be the brightest part of your outfit, with your accessories and makeup in neutral tones. Jessica Alba nailed the style on the red carpet late last month in a burnt-orange, strapless pencil dress from Vivienne Westwood. Made of satin, her dress is perfect for a formal event, but the same style can be reinvented into more casual look in a different fabric, such as cotton.

For the perfect universal cut, an empire waist and a solid print looks good on almost any body type. Maxi dresses are also versatile option, and can easily be worn day-to-night. However, if you’ve got a part of you that you want to show off, by all means this is the season to do it! Have you been working on your arms in rowing class and want to show them off? Go strapless or opt for spaghetti straps.

Of course summer is the season to show a little more skin, and designers are definitely delivering. There are plenty of shape-flattering cutouts, long slits, and breezy backless options. Crisscross straps have been particularly popular, and allow you to show off your summer glow. For a twist on your summer dress, try a high-waisted skirt with a crop top that subtlety exposes your midriff. Most women find this to be the narrowest part of their midsection. When exposed and paired with a high-waisted skirt, it creates a longer leaner appearance.

summer fashion

Fitted high waists can make you look leaner and a bold print can be your statement.

For good measure, try and follow the 40% rule: An old-fashioned rule that says showing 40% skin is the ideal ratio to keep in mind when putting together an outfit. Applying this rule, you’ll be able to show off the areas you love, and downplay those you want to draw attention away from.

You’re sure to feel cool in these hot summer looks this season. Pick your favorite look and (safely) enjoy the warm sun on your skin – don’t forget the sunscreen and check out these sunless tanning options!

Happy Dressing!