The Fashion Models of Asher Marie

How many fashion models grew up in a small town with a graduation class of twelve students? We launched a new “Meet the Models” series today on the Asher Marie Collection blog. Our initial interview is with Sharice. Yes, her hometown had a population of just 300. Learn more about her favorite Asher Marie dresses, European travel destination, and more at “Meet the Models: Sharice.”

fashion model

Sharice (center) walked the runway at LA Swim Week 2015. Here she wears the Joy Shift Dress – click the picture to order it.

Gratitude for our L.A. Swim Week Collaborators

We are so grateful that our team behind the Asher Marie Collection had such a positive experience collaborating with vendors for the L.A. Swim Week runway this past summer. Our various resort wear pieces were not alone on the runway, and I wanted to make sure the accessories received their fair share of the limelight. The beautiful bohemian jewelry was provided by Miller Mae Designs and the body art adorning our models was care of Shimmer Tatts.

Explore the items and designs via our tribute post “Very Thankful for Our Collaborators at L.A. Swim Week.”

bohemian fashion

One of Miller Mae Designs’ bohemian pieces complementing Asher Marie’s ‘Sundazed Joy Dress.’

Like the ‘Sundazed Joy Dress’ by Asher Marie and the ‘Imperial Arrowhead Necklace’ by MMD? Order the dress here and order the necklace here.

 

Re-Cap of Asher Marie Fashion at LA Swim Week

Last month marked the first official fashion runway appearance of the Asher Marie Collection. Asher Marie was one of the many resort wear brands featured at L.A. Swim Week at the London Hotel in West Hollywood. We took a look back at the event and shared a few runway shots – plus we have a video at the link below.

Read more about Asher Marie at L.A. Swim Week 2015.

LA Swim Week

Asher Marie on the L.A. Swim Week Runway

 

Summer Fashion Trend Re-Cap

How has your wardrobe stacked up this summer? Do you have any favorite trends for 2015 that you hope will return next year? If you took a moment to notice, you may recognize two fairly polar opposite trends occurring. Whether you welcomed them or just adopted a few subtle influences into your traditional summer outfits, we break down the full spectrum of this year’s hottest trends and catalog our favorites:

Brazilian Bikinis

brazilian bikini

Teeny bikini trends continue.

The barely-there-Brazilian-bikini styles are ever present. As these itsy-bitsy bikini cuts become more popular year after year, courageous women who are neither model-skinny nor 21 embrace the style. (For those with less courage, try adding a beach sarong to tie around your waist – or a see-through netted cover-up dress.) Prepping for this swimsuit generally requires a spa visit for a service of the same name—or delicate work on your own—to keep unwanted hair discreet.

Baring a little more skin than usual might prompt some sunless tanning in advance. To feel more comfortable in the bathing suit you select, choose a color or pattern that complements your skin tone. Feel like you want to jump right into the style before testing the waters? Go for tribal designs. These are hugely popular, and it just so happens my new fashion line, Asher Marie features these colorful prints in a variety of beach-worthy tunics and travel dresses.

tribal fashion trend

One of our Asher Marie dresses (Full Spectrum Rachel Dress) with a tribal print on the runway at L.A. Swim Week, July 2015.  Click to purchase from Asher Marie Collection Now!

Athleisure

On the opposite end of the sexy-relaxed spectrum is the fairly new hybrid trend ‘athleisure.’ For those who have business-casual or casual dress codes at the office, athleisure might be a good fit. Athleisure styles offer a professional appearance and at the same time they could potentially be worn to the gym. I know for many working moms I’ve spoken to, they are thrilled with the growing trend of athleisure pieces that allow them to be comfortable, versatile and still look “put together.” Athletic apparel is appealing on a national level as more people gravitate toward healthier lifestyles and incorporate workouts into their day-to-day routine.

athleisure

Athleisure items are catching on.

Ann Taylor LOFT exemplifies this trend through their Lou & Gray collection. According to their site, their latest styles pair casual and luxurious fabrics: “Luxe linen and pure silk hang out with slouchy joggers and cotton jackets.” Most of the styles translate easily from a casual business meeting, an after school picnic, to an evening jog.

If you are looking for more vibrant prints and patterns, Asher Marie is also launching it’s own athleisure pieces for Spring/Summer 2016. With spandex blend shorts and capris, our pieces will easily transition from the beach, to the gym, to a girls’ lunch date.

athleisure shorts

We debuted a forthcoming athleisure piece for Asher Marie on the runway at L.A. Swim Week, July 2015.  Coming SS16 in a few outrageously hot prints!!!

Of course, with the right accessories you can formalize almost anything! Overalls are tricky though, but those are not trending right now…and I am grateful for that!

Check Out The Asher Marie Collection Website!

The delays between our posts have been for good reasons. The website for our fashion line the Asher Marie Collection is now live and quite active! What can you find there?

  • On our home page you can Sign Up to receive complimentary shipping on your first order. Scroll to the bottom of the home page for the form.
  • We have an ‘Inspiration‘ tab to show you the elements and places that have contributed to our style. Resorts, exotic destinations, beaches, and a sense of adventure coalesce in Asher Marie patterns and silhouettes.
  • Asher Marie is getting social! With our latest ‘Social Media‘ tab, you will be able to follow our most recent Pins, Tweets and Facebook posts.
  • Pre-orders are open, so hop over and reserve your favorite pieces before they become available to the public.

As an emerging designer, simultaneously while building Asher Marie from scratch, I have been targeting fashion shows, developing our samples, planning our photo shoot and launch party (both were thankfully super successful on March 13th) and getting materials together for our initial Look Book, which will also be available on our site very soon.

We are also tentatively planning to attend fashion shows in Charlotte, North Carolina, Las Vegas, Nevada, Miami and Tampa, Florida, and possibly Atlanta, Georgia. While we navigate the process for fashion show protocol we will be sharing inside details. Curious about fashion marketing? You’re lucky you subscribe to Her Heel Flops, and if you have not already – please click ‘follow’ on the right side to make sure you receive each new post as it comes.

We recently revealed a few pieces from the Asher Marie Collection’s inaugural fashion line. Today we are including another print as a sneak peek into Asher Marie Spring/Summer 2015:

emerging fashion designer